Adact

Adact is one of the more flexible no-code options for branded gamified campaigns, especially when the real goal is lead capture or zero-party data rather than just audience entertainment. It stands out on customization, embedded experiences, and CRM handoff, but the product still feels marketing-first and the lack of transparent self-serve pricing makes budgeting harder than it should be.

Networking & Engagement Paid

Custom pricing; free to build before purchasing publishing rights

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Tool Nutrition Label

Founded 2019

Headquarters Tallinn, Estonia

Company Size 2-10 employees

Funding Seed-backed startup acquired by Optimove in March 2025

Pricing Model Subscription or single-campaign publishing rights tied to unique visitor limits

Free Trial No-credit-card build mode; you pay when you purchase publishing rights to launch live

Contract Custom subscription or one-off campaign purchase; enterprise license available

Attendee Capacity Small campaigns to 100,000+ unique visitors; enterprise supports unlimited monthly visitors

Mobile App No dedicated organizer mobile app is clearly documented publicly; campaigns themselves are mobile-friendly and embeddable

Offline Capability No

Data & Compliance GDPR-compliant; exact hosting region is not publicly documented

Expertise Level Intermediate

Event Types

ConferencesTrade ShowsSponsor ActivationsRetail PromotionsFestivalsLead-Generation Campaigns

Key Integrations

HubSpot (Native) Mailchimp (Native) Salesforce (Native) Zapier (Zapier) Custom webhooks/API (API)

Support Channels

EmailHelp CenterPhoneLive ChatCustomer SuccessDemo Support

Best For

+ Brand or sponsor activations that need higher participation than a static form
+ Event marketers collecting zero-party data, opt-ins, or lead-gen submissions
+ Teams embedding games into campaign pages, landing pages, widgets, or microsites
+ Enterprises that want gamification tied into HubSpot, Mailchimp, Salesforce, or webhook workflows

Not For

− Buyers who need fully transparent self-serve pricing before they talk to sales
− Organizers looking for a full event app, attendee community, or session-management platform
− Teams that require offline workflows or a clearly documented native organizer mobile app
− Users who only need simple polling, quiz, or Q&A functionality

Key Capabilities

✓ Turn standard lead capture into branded quizzes, lotteries, prediction games, and mini-games

✓ Launch fully customized campaign pages with your own fonts, colors, logos, videos, and templates

✓ Embed experiences into landing pages, widgets, banners, iframes, and owned domains

✓ Capture participant data and push it into CRM or marketing systems through native integrations, Zapier, or webhooks

✓ Run multi-language campaigns without rebuilding the experience for each audience

✓ Automate participant and prize emails after engagement milestones

✓ Track campaign, game, and survey analytics in real time

✓ Reuse branded layouts and campaign structures to ship new activations faster

Honest Limitations

Opaque Pricing

Adact's official pricing page emphasizes flexible packages and build-before-you-buy access, but it does not publish enough hard numbers to make budgeting easy up front.

Marketing-First Scope

This is strongest as a gamified marketing and lead-capture tool, not as a full event operations stack for agenda management, attendee networking, or community.

No Clear Organizer App

Public documentation focuses on embeddable web experiences rather than a dedicated organizer mobile app for staff or on-site teams.

Visitor Limits Add Forecasting Risk

Commercial limits are tied to unique visitors, so a campaign that overperforms may force an upgrade or pricing conversation mid-flight.

Best When You Want Hands-On Support

Adact leans heavily into workshops, onboarding, and customer-success guidance, which is useful for serious activations but may feel heavyweight for smaller, low-touch needs.

Pricing Breakdown

Plan	Price	Details
Free Build Mode	$0 to build and test	Create campaigns before purchasing publishing rights for a live launch
Subscription	Contact sales / custom	Ongoing access with visitor-limit-based licensing and all campaign types
Enterprise License	Custom	Unlimited monthly visitors, custom integration support, and global-scale campaigns

Hidden Costs to Watch

! Publishing rights are required before a draft campaign goes live
! Unique visitor limits may force an upgrade if a campaign outperforms forecast
! Enterprise or custom integration work may carry additional commercial scope
! Prize fulfillment, paid media, and promotion costs sit outside the software license

Adact is a no-code gamified campaign platform built for brands and event marketers that want more than a static form, landing page, or giveaway. It is best used for quizzes, raffles, prediction games, branded mini-games, and surveys that collect lead data while giving sponsors or campaigns something more interactive to promote.

What makes it interesting operationally is the combination of deep branding control, embeddable web experiences, and practical CRM handoff. You can publish campaigns on your own pages, route lead data into HubSpot, Mailchimp, Salesforce, or webhook flows, and lean on customer-success support when the campaign needs more than a lightweight self-serve setup.

The trade-off is commercial clarity. Adact clearly wants you to build first and talk to sales before you know the full live-launch cost, which makes it harder to compare with simpler engagement tools that publish flat pricing. It is also much more of a gamified marketing product than a full event app or attendee community platform.

Since Optimove acquired Adact in March 2025, the product now sits closer to CRM-led engagement and loyalty use cases than before. For teams that want branded interactive campaigns tied to customer data, that is a meaningful upside; for buyers just hunting for quick live polls or session Q&A, it is probably more platform than they need.

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Pairs Well With

HubSpot

The most practical CRM and marketing platform for event-led SMB and mid-market teams, with strong out-of-the-box workflows but a pricing curve that gets real fast.

CRM & Marketing Freemium

To route zero-party data and campaign leads into lifecycle automation, segmentation, and sales follow-up.

Mailchimp

A dependable email marketing workhorse for invite flows and post-event nurture, but one that gets more expensive as contacts pile up and automation needs mature.

Event Marketing Freemium

To nurture entrants, winners, and post-campaign audiences with email sequences after the game ends.

Salesforce

The default enterprise CRM for event-driven revenue teams that need serious workflow depth, but one that only pays off when you have admin muscle and a clear process.

CRM & Marketing Paid

For enterprise teams that need activation data handed off cleanly into CRM workflows and reporting.

Alternatives

Kahoot!

Game-based audience engagement platform for live quizzes, polls, training, learning games, leaderboards, and self-paced challenges.

Audience Response & Polling Freemium

Better for lightweight live quizzes and presenter-led audience participation than always-on branded campaigns.

Goosechase

Self-serve scavenger hunt and engagement platform for team building, conferences, onboarding, and brand activations.

Networking & Engagement Freemium

Stronger for scavenger hunts, team-based challenges, and activity-driven engagement across venues or cities.

Loquiz

Location-based game builder for scavenger hunts, city games, team building, education, and custom outdoor event experiences.

Networking & Engagement Paid

A better fit for location-based, outdoor, or app-led branded game experiences.

Slido

A polished Q&A and polling layer for conferences, webinars, and hybrid sessions, though the best features skew toward paid annual or enterprise use.

Audience Response & Polling Freemium

Much simpler for polling, Q&A, and session interaction when you do not need a full gamified campaign layer.

Questions to Ask the Vendor

1
What is the real live-launch cost at 10,000, 25,000, and 100,000 unique visitors?
2
Which capabilities remain fully standalone in Adact, and which now depend on the broader Optimove stack?
3
How deep are the HubSpot, Mailchimp, and Salesforce mappings, and what requires Zapier or custom webhooks instead?
4
Where is participant data hosted, and what retention or deletion controls do admins get?
5
What level of onboarding and campaign-review support is included for a first live launch?

How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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