G2Planet

G2Planet is a fit for enterprise teams managing complex event portfolios or large proprietary events where planning, registration, content, sponsors, onsite, lead retrieval, and reporting need to be tightly controlled. It is too specialized for simple ticketing or small event teams.

Event Planning & Management Paid

Quote-based enterprise pricing

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Tool Nutrition Label

Founded Founding year not clearly published on current public pages

Headquarters United States company; exact headquarters should be confirmed with vendor

Company Size Private company; public employee count not clearly published

Funding Privately held; no major public funding round found

Pricing Model Enterprise event portfolio and event production software scoped by products, modules, services, and event volume

Free Trial No public free trial found; demo-led sales process

Contract Sales-led enterprise contract

Attendee Capacity Designed for large enterprise and global event portfolios; confirm event, registration, onsite, and reporting limits by product

Mobile App Yes - EventMAX includes mobile event apps and personalized attendee experiences

Offline Capability Yes

Data & Compliance Hosting, data residency, and compliance details should be confirmed in enterprise procurement

Expertise Level Advanced

Event Types

Large ConferencesTrade ShowsSeminarsExhibitionsProduct RolloutsEnterprise Event PortfoliosAutomotive Events

Key Integrations

EventCENTRAL (Native) EventMAX (Native) Velocity (Native) EventAUTO (Native)

Support Channels

Demo requestEnterprise account supportEvent production support

Best For

+ Enterprise event marketing departments that need a global event portfolio system
+ Large conferences, trade shows, seminars, and exhibitions with registration, speakers, sponsors, badges, and lead retrieval
+ Automotive, media, association, university, and government programs that need specialized event execution workflows
+ Teams that want event strategy, production, and reporting in a controlled enterprise environment

Not For

− Small organizers looking for self-serve ticketing or transparent pricing
− Teams that only need a mobile app, RSVP form, or simple webinar page
− Organizations without enterprise procurement, event operations ownership, or implementation time
− Buyers who want a broad public review footprint before demos

Key Capabilities

✓ EventCENTRAL manages event portfolios, strategy, resource planning, communications, vendors, budgets, calendars, and event visibility

✓ EventMAX supports event websites, session catalogs, agendas, calls for papers, email marketing, registration, ticketing, hotels, badges, staff, networking, and lead retrieval

✓ Sponsor and exhibitor workflows include booth sales, assignments, booth staff, sponsor materials, lead systems, meetings, and monetized add-ons

✓ Onsite services support check-in, credentials, badge formats, RFID, QR codes, session scanning, access control, and digital signage

✓ Reporting and analytics cover operational performance, event comparisons, and portfolio visibility

Honest Limitations

Enterprise Sales Motion

Public pricing, trials, and packaging are limited, so evaluation requires vendor conversations.

Implementation Weight

The platform family is designed for complex operations and will require process design, data setup, and training.

Narrow Buyer Fit

G2Planet is most relevant for enterprise event portfolios and large proprietary events, not general-purpose event planning.

Sparse Independent Reviews

G2 lists only a small number of reviews across related product profiles, so references matter.

Pricing Breakdown

Plan	Price	Details
EventCENTRAL	Custom quote	Enterprise event portfolio management for strategy, visibility, budgets, resources, vendors, and calendars
EventMAX	Custom quote	Full-stack event production platform for conferences, trade shows, seminars, and exhibitions
Velocity / Specialized Products	Custom quote	Virtual or hybrid reach, automotive event workflows, and specialized event execution modules

Cost at Common Event Sizes

1000

attendees

Enterprise quote required

Likely overkill unless event operations are complex

10000

attendees

Enterprise quote required

Scope registration, sponsors, lead retrieval, onsite, and reporting

50000

attendees

Enterprise quote required

Validate portfolio governance, infrastructure, onsite services, and access control

Hidden Costs to Watch

! Implementation, data migration, workflow design, and enterprise integrations
! Onsite equipment, RFID, QR scanning, badge stock, credentials, staffing, and production services
! Custom reporting, sponsor workflows, portfolio governance, and training
! Support and services for multi-event or global deployments

G2Planet is enterprise event infrastructure for teams that treat events as a managed portfolio, not isolated projects. EventCENTRAL and EventMAX point to planning, production, sponsors, registration, onsite, and reporting at scale.

It is not a lightweight directory or ticketing tool. The evaluation should focus on implementation, references, integrations, onsite services, and whether the organization truly needs portfolio-level control.

Comparing this with other event tools?

Get a shortlist of the best-fit options for your event workflow.

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Pairs Well With

Salesforce

The default enterprise CRM for event-driven revenue teams that need serious workflow depth, but one that only pays off when you have admin muscle and a clear process.

CRM & Marketing Paid

Connect enterprise event leads and attendee activity to revenue operations

Marketo

Adobe's enterprise marketing automation platform for complex B2B lead management, nurture, CRM sync, and event attribution.

CRM & Marketing Paid

Feed event engagement and lead signals into nurture and attribution programs

Cvent LeadCapture

Enterprise lead retrieval app for exhibitors and sponsors that combines badge scanning, qualification workflows, and CRM-ready lead handoff inside the broader Cvent ecosystem.

Lead Retrieval Paid

Benchmark lead retrieval and exhibitor workflows against a large event cloud provider

Alternatives

Cvent

Enterprise event platform with broad registration, attendee engagement, onsite, venue sourcing, and hospitality workflows for complex programs.

Event Planning & Management Registration & Ticketing Paid

Larger public event management ecosystem with venue sourcing and broad enterprise adoption

RainFocus

Enterprise event marketing and management platform with advanced analytics, personalization, and deep CRM integrations for large-scale conferences.

Event Planning & Management Event Marketing Paid

Enterprise event marketing platform with strong data and portfolio management positioning

Bizzabo

Enterprise B2B event platform with modern UX, strong onsite tooling, and a rare published starting price for a premium all-in-one event OS.

Event Planning & Management Lead Retrieval Paid

Modern enterprise event platform with strong attendee experience and marketing analytics

Questions to Ask the Vendor

1
Which products and modules do we need: EventCENTRAL, EventMAX, Velocity, EventAUTO, or services?
2
How do budgets, resources, vendors, sponsors, exhibitors, lead retrieval, and reporting connect across a portfolio?
3
What implementation timeline, data migration, training, and enterprise integration work is required?
4
What onsite hardware, staffing, badge, RFID, scanning, and access-control services are included?
5
Can you provide references from organizations with event portfolios similar to ours?

How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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