iVvy makes the most sense when the venue is the product. It gives sales, catering, operations, and finance teams one place to manage function space, enquiries, proposals, BEOs, contracts, invoices, and payments.
The tradeoff is focus. iVvy is not trying to be the broadest attendee platform. For virtual engagement, community, or complex conference programs, pair it with the right event system rather than forcing venue operations software to do every job.