Snowball

Snowball is a practical fundraising tool for US nonprofits that want donation pages, text-to-give, auctions, and simple event ticketing without starting with an expensive suite. It is less appropriate for non-US organizations, ACH-heavy donors, or events needing full registration operations.

Essential free; Premium $549/year; Auction $549/year; Premium + Auction has free and $799/year options in Snowball pricing PDF, with transaction fees by plan
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Tool Nutrition Label
Founded Public founding date not clearly disclosed
Headquarters United States; exact HQ not prominently disclosed on current product pages
Company Size Private nonprofit software vendor; exact current headcount not clearly disclosed
Funding Privately held
Pricing Model Plan-based fundraising software with payment processing fees and optional auction platform fee
Free Trial Essential plan is free
Contract Self-serve or plan-based nonprofit account; higher support and services depend on plan
Attendee Capacity Not attendee-priced; Snowball FAQ says no transaction limit on any account
Mobile App Mobile-friendly donation, bidding, and text-to-give flows
Offline Capability No
Data & Compliance United States-only platform for organizations, donors, and currency according to Snowball FAQ
Expertise Level Beginner
Event Types
FundraisersCharity AuctionsGiving CampaignsEvent TicketingText-to-Give CampaignsRecurring Giving
Key Integrations
Stripe (Native) Donation pages (Native) Text-to-Give (Native) Auctions and Text-to-Bid (Native)
Support Channels
EmailChatPhoneBilingual US-based supportFundraising success coach on higher plans
Best For
  • + US 501(c)(3) or 501(c)(4) organizations launching fundraising campaigns
  • + Small and midsize nonprofits that want a free donation-page entry point
  • + Fundraisers needing text-to-give, campaign pages, recurring gifts, and auctions
  • + Teams that want event ticketing as part of fundraising rather than conference registration
Not For
  • Non-US organizations or multi-currency fundraising programs
  • Organizations needing ACH donation forms
  • Complex conferences requiring agenda, badge, session, and check-in workflows
  • Nonprofits that already need enterprise donor CRM, wealth screening, or deep segmentation
Key Capabilities
Create donation pages, campaign pages, fundraising thermometers, recurring gifts, pledges, and goals
Use text-to-give keywords for campaigns, events, and auctions
Run charity auctions with text-to-bid, unlimited items, buy now, automatic start and stop times, and bid reporting
Use event ticketing and registration features on paid plans
Track donors through a donor dashboard, reports, transaction logs, campaign analytics, and auction analytics
Let donors optionally cover processing fees and tips depending on plan setup
Honest Limitations

US Only

Snowball FAQ says the platform is currently available only to US organizations, donors, and currency.

No ACH Donation Forms

Snowball FAQ says donation forms currently allow debit or credit card payments only.

Older Pricing PDF Needs Confirmation

The public pricing comparison PDF is dated 2021, so buyers should confirm current plan pricing and transaction rates.

Not Full Event Registration

Ticketing is fundraising-oriented and not a replacement for conference registration, badges, session capacity, or onsite operations.

Auction Fee Can Apply

The pricing PDF lists platform fees for some auction configurations, so auction economics need careful review.

Pricing Breakdown
Plan Price Details
Essential Free Donation page, recurring gifts, donor dashboard, reports, and 2.9% + $0.30 processing according to Snowball FAQ/PDF
Premium $549/year Unlimited campaigns, text-to-give, event ticketing, thermometers, and 2.5% + $0.30 processing according to Snowball FAQ/PDF
Auction $549/year Auction-focused plan with text-to-bid and auction tools; PDF lists 2.9% + $0.30 processing
Premium + Auction Free or $799/year options shown in pricing PDF Combines premium fundraising and auction features; transaction and platform fees vary by listed option

Cost at Common Event Sizes

100
attendees
Free Essential for donation-only workflows; paid plans if ticketing, text-to-give, or auctions are needed
Card processing still applies
500
attendees
$549/year Premium or Auction may be justified for repeated campaigns
Model processing and auction platform fees
1000
attendees
$799/year Premium + Auction option may be relevant if current pricing is confirmed
Validate support, payout timing, and auction operations

Hidden Costs to Watch

  • ! Debit and credit card processing fees
  • ! Auction platform fees where applicable
  • ! Stripe merchant setup and payout timing
  • ! $15 dispute fee if a disputed donation is refunded according to Snowball FAQ
  • ! Staff time to build campaigns, items, keywords, and donor follow-up

Snowball is a useful fundraising entry point for US nonprofits that want donation pages, recurring gifts, text-to-give, auctions, and event ticketing without starting with a heavyweight donor suite.

Confirm current pricing before committing. The important questions are plan eligibility, card fees, auction platform fees, payout timing, support, and whether fundraising-oriented ticketing is enough for your event.

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Questions to Ask the Vendor
  1. 1
    Are the published PDF plan prices and transaction rates still current for our organization?
  2. 2
    Which plan includes event ticketing, text-to-give, auctions, text-to-bid, and success coaching for our needs?
  3. 3
    What auction platform fees, card fees, dispute fees, and payout timing apply?
  4. 4
    Can we operate in our geography, currency, and nonprofit status?
  5. 5
    How do donor exports, recurring gifts, receipts, refunds, and CRM handoff work?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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