Captello

Captello is more than a badge scanner: it is a broad event pipeline platform for teams that want capture, engagement, meetings, automation, and reporting in one system. That breadth is useful for enterprise event programs, but the lack of public pricing means buyers need a clear module list before comparing it with simpler lead retrieval tools.

Quote-based; no public package pricing found
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Tool Nutrition Label
Founded 2019
Headquarters Dallas, Texas, United States
Company Size Private company; public profiles indicate a small-to-mid-sized team
Funding Private company; public funding history not clearly disclosed
Pricing Model Sales-led platform licensing for lead capture, engagement, meetings, automation, and reporting
Free Trial No public self-serve free trial found
Contract Likely annual or event-program contract; confirm term and included modules
Attendee Capacity Built for growing teams and global enterprises; exact scan, user, and event limits are quote-specific
Mobile App Mobile lead capture app available; App Store listing confirms iOS support
Offline Capability No
Data & Compliance Not clearly disclosed publicly; confirm hosting region and retention in security review
Expertise Level Intermediate
Event Types
Trade ShowsConferencesExposSponsor ActivationsField MarketingDigital Campaigns
Key Integrations
CRM Integrations (Native) Marketing Automation Integrations (Native) Zapier-style Integration Network (Zapier) API (API)
Support Channels
Demo requestImplementation supportCustomer successSupport resources
Best For
  • + Enterprise exhibitors and event marketers running repeat trade shows
  • + Teams that want lead capture plus gamification and sponsor engagement
  • + Marketing operations teams that need CRM and marketing automation handoff
  • + Programs that want to measure meetings, engagement, and event pipeline together
Not For
  • Small exhibitors looking for a transparent low-cost scanner
  • Teams that only need a CSV export from one event
  • Organizations without time to configure forms, workflows, and integrations
  • Events where organizer badge restrictions block third-party scanning
Key Capabilities
Capture and qualify leads across live, virtual, and digital event channels
Run gamified engagement campaigns, scavenger hunts, leaderboards, and rewards
Connect lead data to CRM, marketing automation, and workflow systems
Support meeting management, follow-up, and engagement analytics
Use AI enrichment, data orchestration, and ROI reporting
Offer enterprise security signals including SOC 2 Type II, ISO 27001, and GDPR claims
Honest Limitations

Opaque Pricing

Public pages require a demo, so budget comparison is difficult before sales qualification.

Module Sprawl

Lead capture, gamification, meetings, rewards, and analytics can become more platform than a small booth team needs.

Badge Data Still Depends On The Event

Universal capture reduces fragmentation, but organizer badge permissions and formats still matter.

Setup Discipline Required

Teams need clear qualification logic, rewards rules, and integration mapping to get the promised ROI.

Independent Review Signal Is Positive But Vendor-Influenced

G2 and Capterra feedback is strong, but buyers should still test workflows against their event stack.

Pricing Breakdown
Plan Price Details
Platform Package Quote-based Lead capture, engagement, meeting management, integrations, automation, and analytics are sold through a demo-led process
Gamified Lead Capture Quote-based Browser-based games, forms, rewards, leaderboards, and follow-up workflows for campaigns or events

Hidden Costs to Watch

  • ! Time to configure games, forms, lead scoring, and workflow automation
  • ! CRM and marketing automation admin work
  • ! Reward or gift card budget for gamified campaigns

Captello is a strong fit when lead capture is only one piece of a larger event pipeline strategy. It gives teams room to connect engagement, meetings, follow-up, and reporting instead of treating badge scans as the whole story.

The buying risk is scope. Ask for the exact modules, limits, integrations, support model, and security documents before comparing Captello with simpler scanner-first tools.

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Questions to Ask the Vendor
  1. 1
    Which modules are included in the quote, and which are paid add-ons?
  2. 2
    Can Captello scan the badge formats used by our priority shows?
  3. 3
    What implementation work is required for our CRM and marketing automation system?
  4. 4
    Where is data hosted, and can we review SOC 2 and ISO 27001 documentation?
  5. 5
    How are game rewards, gift cards, and compliance rules handled?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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