Merge

Merge is best treated as a specialist hospitality marketing partner, not a venue CRM. It can help venues fill function calendars through campaigns, landing pages, SEO, and creative, but buyers still need separate software for bookings, contracts, payments, floor plans, and event operations.

Quote-based packages for hospitality and function venue marketing
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Tool Nutrition Label
Founded 2008 according to LinkedIn
Headquarters Fortitude Valley, Queensland, Australia on LinkedIn
Company Size LinkedIn lists 2-10 employees
Funding Privately held agency; no public venture funding found
Pricing Model Agency retainer or campaign package scoped around venue goals, media, creative, SEO, and landing pages
Free Trial No public free trial found; consultation and demo request available
Contract Sales-led agency engagement; confirm campaign term, media spend, and deliverables
Attendee Capacity Not an attendee-management platform; capacity depends on the venue being marketed
Mobile App No event planner app found; work appears to be delivered through marketing services and campaign assets
Offline Capability No
Data & Compliance Campaign and website data handling depends on the marketing stack used for each client
Expertise Level Intermediate
Event Types
Corporate EventsVenue FunctionsWeddingsChristmas PartiesProduct LaunchesHospitality Events
Key Integrations
Google Ads (Native) Facebook and Instagram Ads (Native) Website and landing page forms (API)
Support Channels
Consultation formPhoneAgency account support
Best For
  • + Restaurants, pubs, bars, hotels, resorts, and function venues that need more qualified event enquiries
  • + Australian hospitality teams that want agency help with Google, Meta, SEO, landing pages, and creative
  • + Venues trying to fill off-peak corporate events, parties, weddings, and seasonal functions
  • + Operators that already have a booking workflow but need demand generation
Not For
  • Teams looking for a self-serve event management or venue CRM platform
  • Venues that need room diagrams, BEOs, contracts, invoices, or resource scheduling in software
  • Organizers outside hospitality who need attendee registration, check-in, or event apps
  • Buyers who need public software pricing and feature tiers
Key Capabilities
Runs hospitality-focused campaigns for function venues, restaurants, hotels, resorts, and tourism operators
Uses paid social, Google Ads, SEO, content, landing pages, photography, video, and messaging to increase venue enquiries
Targets event types such as corporate functions, weddings, birthdays, Christmas parties, conferences, and product launches
Positions venue offers around enquiry quality, minimum spends, off-peak fills, and function calendar utilization
Provides agency strategy and creative support rather than event operations software
Honest Limitations

Not A Venue CRM

The current public site describes a hospitality marketing agency, so buyers should not expect booking, contract, or function-diary software.

Quote-Based Services

Public pages request pricing or consultation, so budget comparisons require a sales conversation.

Regional Fit

Public positioning is strongest around Australia and Asia-Pacific hospitality clients.

Operational Gaps

Venues still need separate tools for booking management, BEOs, payments, check-in, and reporting.

Pricing Breakdown
Plan Price Details
Function Venue Marketing Quote-based Campaign package for function venues, restaurants, hotels, resorts, or hospitality groups
Creative And Performance Campaigns Quote-based Scope may include paid media, landing pages, SEO, photography, video, and strategy

Cost at Common Event Sizes

100
attendees
Not attendee-priced
Evaluate return by qualified enquiries, event bookings, minimum spend, and booked revenue
500
attendees
Not attendee-priced
Better suited to venue revenue generation than per-event attendee operations

Hidden Costs to Watch

  • ! Paid media spend is likely separate from agency fees
  • ! Photography, video, landing page production, or website development may be scoped separately
  • ! A booking CRM, venue management system, and payment tools may still be required

Merge is useful when a hospitality venue has rooms to sell and needs better demand generation, not when the team needs event operations software. Its value is in campaign strategy, creative, landing pages, SEO, and paid media for function enquiries.

Treat it as a marketing partner beside your venue CRM. Confirm deliverables, ownership, lead handoff, and media spend before comparing it with software platforms.

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Questions to Ask the Vendor
  1. 1
    Which services are included in the quoted package, and which costs are separate media or production spend?
  2. 2
    Can you show recent function venue results by enquiry volume, booking conversion, and booked revenue?
  3. 3
    Who owns landing pages, creative assets, ad accounts, analytics data, and tracking setup?
  4. 4
    How do leads flow into our existing venue CRM, booking diary, or inbox?
  5. 5
    What campaign term, reporting cadence, and exit terms apply?
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