Plan A

Plan A is not an event planning tool; it is a corporate carbon accounting and decarbonization platform that can support event portfolios when event emissions roll into broader ESG reporting. It is strongest for companies that need Scope 1, 2, and 3 rigor, regulatory alignment, and sustainability governance.

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Tool Nutrition Label
Founded 2017
Headquarters Berlin, Germany
Company Size 51-200 employees
Funding Venture-backed; announced acquisition agreement with Diginex in 2025
Pricing Model Sales-led enterprise SaaS for carbon accounting, ESG reporting, decarbonization planning, and advisory support
Free Trial No public free trial; demo and consultation available
Contract Annual enterprise contract by quote
Attendee Capacity Not attendee-based; suited to organization-level emissions accounting across business units, suppliers, and activities
Mobile App No event attendee app; business web platform
Offline Capability No
Data & Compliance Enterprise cloud platform; confirm hosting region, processor terms, and regulatory requirements during procurement
Expertise Level Advanced
Event Types
Enterprise Event PortfoliosCorporate ConferencesSupply Chain ReportingESG ProgramsSustainability Reporting
Key Integrations
API (API) Business Intelligence Tools (API) Travel Data Sources (API)
Support Channels
Sales consultationCustomer successSustainability advisoryKnowledge resources
Best For
  • + Enterprise sustainability teams that need event emissions inside company-wide carbon accounting
  • + Organizations reporting against ESG, GHG Protocol, SBTi, CSRD, or stakeholder sustainability requirements
  • + Event portfolios where travel, venues, suppliers, materials, and logistics need to feed corporate reporting
  • + Companies that want software plus sustainability expertise rather than a lightweight event calculator
Not For
  • Single-event organizers looking for a quick carbon estimate or offset calculator
  • Small teams that need transparent self-serve pricing
  • Planners who need venue operations, registration, ticketing, or attendee management
  • Programs that only need post-event sustainability storytelling rather than audited carbon data
Key Capabilities
Collect and structure emissions activity data across business functions and supply chains
Calculate Scope 1, 2, and 3 emissions against recognized carbon accounting methodologies
Support ESG reporting, target setting, and decarbonization planning workflows
Generate stakeholder-ready carbon and sustainability reports
Connect business and emissions data through API-led workflows where available
Use advisory and scientific-methodology support for more complex reporting programs
Honest Limitations

Not Event-Specific Software

Plan A can support event-related emissions as part of a wider corporate footprint, but it is not designed for event registration, production, or attendee logistics.

No Public Pricing

Pricing is sales-led and not published, which makes it hard for planners to compare cost before a procurement conversation.

Implementation Requires Data Discipline

Carbon accounting depends on clean activity data from travel, energy, suppliers, procurement, and finance systems.

Best Fit Is Corporate, Not Casual

The product is more appropriate for regulated or enterprise ESG programs than for one-off community or marketing events.

Acquisition Context Should Be Confirmed

Diginex announced plans to acquire Plan A, so buyers should confirm current product roadmap, contracting entity, and support model.

Pricing Breakdown
Plan Price Details
Enterprise Platform Custom Quote-based SaaS for carbon accounting, ESG reporting, decarbonization workflows, data integrations, and support.
Advisory And Services Custom Implementation, methodology, and sustainability support vary by organization size and reporting complexity.

Hidden Costs to Watch

  • ! Internal data collection and supplier coordination can be the largest operational cost.
  • ! API integrations, advisory work, and regulatory reporting support may affect total contract value.
  • ! Event teams may still need separate event-specific calculators or production tools for granular planning.

Plan A belongs in the event stack when events are part of a larger corporate emissions story. It helps sustainability teams measure, report, and reduce emissions across the organization, including event-related travel, procurement, venues, and supplier activity.

For a single event, it is probably too heavy. For an enterprise event portfolio that feeds ESG reporting, it can provide the governance and methodology that lighter calculators lack.

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Questions to Ask the Vendor
  1. 1
    How should event travel, venues, catering, production, freight, and materials map into our Scope 3 categories?
  2. 2
    Which reporting frameworks and assurance workflows are supported out of the box?
  3. 3
    What data integrations are available for travel, procurement, ERP, finance, and business intelligence systems?
  4. 4
    How will the Diginex acquisition affect roadmap, support, contracting, and data processing terms?
  5. 5
    What internal implementation effort should we expect for our first reporting cycle?
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