Swapcard

Swapcard is built for organizers who think about event technology in terms of recurring revenue, exhibitor ROI, and intelligence across the attendee journey. That makes it a strong fit for exhibitions and large conferences with sponsor and exhibitor economics. It also means smaller, single-event buyers can find the annual subscription model and add-on structure harder to justify.

AI Event Planning & Management Paid

Custom annual subscription based on license, attendee volume, exhibitor volume, and add-ons

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Tool Nutrition Label

Founded 2013

Headquarters Paris, France

Company Size Global multi-office team (exact current headcount not publicly disclosed on official company-information page)

Funding Privately held

Pricing Model Annual license fee plus attendee / exhibitor volume pricing; no per-event pricing

Free Trial No public self-serve full-platform trial on the main pricing page

Contract Annual

Attendee Capacity Designed for recurring event programs with expandable attendee and exhibitor packs

Mobile App Yes — branded and white-label app options are available

Offline Capability No

Data & Compliance French-founded platform with strong GDPR positioning and enterprise data-governance messaging

Expertise Level Advanced

Event Types

Trade ShowsExhibitionsAssociationsConferencesCommunities

Key Integrations

Salesforce (Native) HubSpot (Native) Event Registration Software (API) Public API (API) Managed Integrations (API)

Support Channels

Plan-based supportTech specialistsIntegration coordinationCustom integration management

Best For

+ Exhibitions and trade shows where exhibitor outcomes drive the platform decision
+ Associations and conference teams running multiple events on one annual contract
+ Organizations that want branded apps, networking, registration, and monetization in one stack
+ Buyers who care about attendee and exhibitor data as a revenue system, not just an event app

Not For

− One-off events seeking a simple per-event contract
− Budget-sensitive teams that need transparent public entry pricing
− Small events that only need registration and check-in
− Buyers who do not need sponsor or exhibitor monetization depth

Key Capabilities

✓ Run registration, ticketing, payments, networking, and exhibitor workflows inside one event platform

✓ Deploy branded or white-label web and mobile attendee experiences

✓ Support onsite self-check-in, badge printing, access control, and hardware-based workflows

✓ Enable hosted buyer, smart meetings, lead capture, and lead qualification for revenue-focused events

✓ Expand through API, managed integrations, and annual program-wide data architecture

Honest Limitations

Annual Subscription Only

Swapcard explicitly says it does not offer per-event pricing, which is a meaningful constraint for one-off events.

Real Cost Depends On Volume And Add-Ons

Public pricing explains the model, not the actual budget. Attendee packs, exhibitor packs, apps, and onsite modules move the number.

Unused Credits Do Not Roll Over

Extra attendee packs can be purchased during the term, but unused credits do not carry into renewal.

Advanced Features Are Often Layered

White-label apps, session tracking, onsite hardware, and other premium experiences sit behind higher plans or add-ons.

Pricing Breakdown

Plan	Price	Details
Starter / Professional / Enterprise	Custom quote	Public pricing uses plan tiers but budgets are driven by annual license, attendee volume, exhibitor volume, and add-ons
Additional Attendees / Exhibitors	Variable	Extra packs can be purchased during the term; unused credits do not roll over
Add-Ons	Variable	Branded apps, white label, session tracking, onsite hardware, hosted buyer, lead tools, and interactive floor plan

Cost at Common Event Sizes

100

attendees

Custom quote

Annual economics dominate at low volume

500

attendees

Custom quote

Attendee and exhibitor allowances shape the contract

1000

attendees

Custom quote

Volume packs and premium modules usually determine the practical budget

Hidden Costs to Watch

! No per-event pricing option
! Branded and white-label mobile apps increase cost
! Onsite hardware, access control, and hosted buyer features are add-on territory

Swapcard is built for organizers who think about event technology as a revenue and intelligence layer, not just an event website plus app. That is why the platform feels especially aligned to exhibitions, trade shows, and large conferences where exhibitors, sponsors, and meetings all need to produce measurable outcomes.

The pricing model reinforces that positioning. Swapcard does not sell itself as a per-event tool. It sells annual subscriptions shaped by attendee volume, exhibitor volume, and whatever premium modules the program needs. For recurring event businesses, that can make strategic sense. For a team running one annual conference, it can feel like more platform and more commitment than necessary.

If exhibitor ROI, branded experiences, networking, and ongoing event-program data are central to the buying decision, Swapcard deserves a serious look. If the goal is simply affordable registration and check-in, there are easier and cheaper paths.

Comparing this with other event tools?

Get a shortlist of the best-fit options for your event workflow.

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Pairs Well With

Salesforce

The default enterprise CRM for event-driven revenue teams that need serious workflow depth, but one that only pays off when you have admin muscle and a clear process.

CRM & Marketing Paid

Push event, exhibitor, and engagement data into pipeline and account workflows

HubSpot

The most practical CRM and marketing platform for event-led SMB and mid-market teams, with strong out-of-the-box workflows but a pricing curve that gets real fast.

CRM & Marketing Freemium

Support CRM and marketing automation around attendee and exhibitor journeys

Stripe

The payment engine many event tools rely on, with excellent developer ergonomics and flexible checkout options, but no built-in event workflow of its own.

Registration & Ticketing Paid

Complement payment and commerce workflows where needed

Alternatives

Bizzabo

Enterprise B2B event platform with modern UX, strong onsite tooling, and a rare published starting price for a premium all-in-one event OS.

Event Planning & Management Lead Retrieval Paid

More publicly legible starting price and stronger B2B conference operating-system positioning

Whova

Conference-focused all-in-one platform known for strong attendee networking, sponsor visibility, and time-saving event operations.

Event Planning & Management Lead Retrieval Paid

Simpler all-in-one conference platform with lighter buying motion

Brella

Networking-first event platform built around AI matchmaking, meetings, sponsor ROI, and integration into broader event stacks.

AI Networking & Engagement Paid

More tightly focused on matchmaking and networking quality

Cvent

Enterprise event platform with broad registration, attendee engagement, onsite, venue sourcing, and hospitality workflows for complex programs.

Event Planning & Management Registration & Ticketing Paid

Broader enterprise, hospitality, and sourcing footprint

Questions to Ask the Vendor

1
What attendee and exhibitor allowances are included in our annual subscription?
2
Which monetization and exhibitor tools are included in base scope versus sold separately?
3
What level of branding do we get in web, mobile, and white-label options?
4
How much integration help is included in our plan?
5
If we run fewer events than planned, how much of the annual contract remains fixed?

How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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