Sweap

Sweap is a strong fit for branded B2B event programs that want registration, guest communication, ticketing, and QR-based onsite operations in one platform. It looks more operationally polished than lightweight RSVP tools and pairs well with CRM-centric event marketing. The trade-off is pricing opacity above the entry tier: Complete and Enterprise require sales involvement, and real-world cost climbs quickly once you add seats or exceed registration caps.

Event Planning & Management Registration & Ticketing Paid

Free → €99/month (Growth) → Custom (Complete, Enterprise)

Visit Sweap →

Tool Nutrition Label

Founded 2016

Headquarters Berlin, Germany

Company Size 11–50 employees

Funding Privately held; no public funding disclosed

Pricing Model Subscription pricing with annual registration allowances, paid overages, and quote-based higher tiers

Free Trial No timed trial needed; free plan available

Contract Subscription; monthly payment is available, with higher tiers sold via sales

Attendee Capacity 250 registrations/year (Free), 500/year (Growth), 2,500/year (Complete), 10,000+/year (Enterprise)

Mobile App Yes — public materials confirm an iOS QR scanner app for onsite event check-in

Offline Capability No

Data & Compliance Germany / EU-focused positioning; official materials emphasize GDPR compliance and OMR lists DE/EU server location

Expertise Level Intermediate

Event Types

Corporate EventsConferencesTrade ShowsNetworking EventsHybrid EventsVirtual EventsWorkshops

Key Integrations

HubSpot (Native) Salesforce (Native) Zoom (Native) Zapier (Zapier) API Access (API)

Support Channels

Help CenterEmailContact FormPriority SupportPremium Support

Best For

+ Corporate and B2B teams running recurring in-person, hybrid, or virtual events that need one operational system instead of separate RSVP, email, and check-in tools
+ EU- and GDPR-sensitive organizations that prefer a Germany-based vendor story and clear compliance positioning
+ Marketing and event teams that want guest data to flow into HubSpot or Salesforce without building everything from scratch
+ Mid-sized event programs that can stay inside published registration allowances or justify quote-based enterprise packaging

Not For

− Budget-sensitive social hosts or one-off invitation use cases where lightweight RSVP tools are cheaper and simpler
− Buyers who need fully transparent public pricing before they will talk to sales
− Teams prioritizing attendee networking, community features, and mobile engagement depth over registration and onsite ops
− Organizations that need heavily documented field-level integration behavior across a broad martech stack before buying

Key Capabilities

✓ Launch branded registration pages and event websites quickly without relying on dev resources for every event

✓ Manage guest imports, RSVP tracking, email campaigns, and attendee communication from one dashboard

✓ Run QR-based onsite check-in with real-time attendance visibility and badge-print support

✓ Sell tickets and control paid attendee access on growth-oriented plans

✓ Support virtual and hybrid programs through Sweap's virtual event layer and Zoom integration

✓ Push event and guest data into HubSpot or Salesforce for better marketing and CRM follow-up

✓ Extend workflows via Zapier and API access when the standard setup is not enough

✓ Track registrations, attendance, and event performance with reporting built into the platform

Honest Limitations

Pricing Gets Opaque Fast

Free and Growth are easy to understand. After that, Complete and Enterprise move to quote-only pricing, so buyers lose self-serve clarity right when spend becomes material.

Annual Caps Drive Real Cost

Sweap prices around annual registration allowances, not just feature bundles. If your event program outgrows those caps, overages and extra seats change the economics quickly.

Integration Depth Is Not Fully Documented

Official materials clearly list HubSpot, Salesforce, Zoom, Zapier, and API access, but they are lighter on field mapping, sync direction, and implementation constraints than some enterprise rivals.

Attendee Experience Is Not the Main Differentiator

Sweap looks strongest on registration, guest operations, and event marketing workflows. Buyers chasing the richest networking or community experience may prefer attendee-app-first platforms.

Small Events May Struggle to Justify It

For smaller or occasional events, Sweap can feel heavier and pricier than simpler RSVP or invitation tools, especially once paid seats or add-ons enter the picture.

Offline Behavior Is Not Publicly Clear

Public check-in materials are strong on QR scanning, real-time data, and GDPR, but they do not clearly document offline event operations. Buyers should verify this before relying on venue-side resilience.

Pricing Breakdown

Plan	Price	Details
Free	€0	250 registrations/year, 1 user, guest management, event communication, registration page, onsite QR check-in, virtual event platform, event reporting, API access
Growth	€99/month	500 registrations/year, 2 users, adds email campaigns, name badge printing, event tickets, and priority support
Complete	Custom	2,500 registrations/year, 3 users, plus optional custom domain/email, custom templates, embeddable event overview page, and publishing package
Enterprise	Custom	10,000+ registrations/year, 10 users listed publicly, plus Admin Control Plus, Brand Control Plus, Premium Support, and Publishing Package

Cost at Common Event Sizes

100

attendees

€0

Only if the event fits within the Free plan's 250 registrations/year cap and 1-user setup

500

attendees

€1,188/year

Growth list price at €99/month before any extra users or registration overages

1000

attendees

Quote required

Sweap publishes overage pricing, but not a clean self-serve all-in package price for this volume

Hidden Costs to Watch

! Growth charges €4.00 per additional registration and €39/month per additional user
! Complete charges €2.50 per additional registration and €59/month per additional user
! Enterprise overages start from €0.50 per additional registration and extra users cost €94/month
! Higher-tier branding and publishing options are not fully self-serve priced on the public page

Sweap sits in the part of the event software market where brand control, guest operations, and measurable event outcomes matter more than just sending an RSVP link. Its product story is built around digital event registration, guest management, communication, ticketing, and QR-based onsite check-in for teams that run repeat corporate, B2B, hybrid, or virtual programs.

Where it looks strongest is operational consolidation. Instead of splitting registration pages, guest email campaigns, CRM handoff, and event-day admission across multiple tools, Sweap packages those workflows into one platform and backs the pitch with native HubSpot, Salesforce, and Zoom integrations plus Zapier and API access. For teams trying to turn events into a repeatable marketing channel rather than a one-off project, that is the appeal.

The caution is commercial and practical, not conceptual. Public pricing is clear only for Free and Growth, while larger deployments move into quote territory and can pick up overages, extra-seat charges, and optional branding costs. Reviews also suggest the product is easier to like than to bend endlessly: it earns praise for support and ease of use, but more demanding teams should press on segmentation, template flexibility, sender-domain control, and offline event-day behavior before committing.

Comparing this with other event tools?

Get a shortlist of the best-fit options for your event workflow.

Compare My Options

Pairs Well With

HubSpot

The most practical CRM and marketing platform for event-led SMB and mid-market teams, with strong out-of-the-box workflows but a pricing curve that gets real fast.

CRM & Marketing Freemium

Use HubSpot when Sweap handles registration and guest operations but the marketing team needs attendee data pushed into lifecycle nurture and campaign reporting.

Salesforce

The default enterprise CRM for event-driven revenue teams that need serious workflow depth, but one that only pays off when you have admin muscle and a clear process.

CRM & Marketing Paid

Pair Salesforce with Sweap when enterprise teams need guest and attendance data tied to account history, lead attribution, and downstream revenue workflows.

Zoom Events

A credible virtual-event platform for teams already comfortable in Zoom, with strong familiarity and scale, but one whose event experience is still shaped by webinar DNA.

Virtual & Hybrid Events Paid

Sweap can own registration and guest ops while Zoom Events handles the heavier virtual session and broadcast layer for hybrid or online programs.

Alternatives

Cvent

Enterprise event platform with broad registration, attendee engagement, onsite, venue sourcing, and hospitality workflows for complex programs.

Event Planning & Management Registration & Ticketing Paid

Cvent offers a broader enterprise event ecosystem with deeper global scale, sourcing, and adjacent modules beyond the core registration-and-guest-management layer.

Swoogo

Enterprise event registration with transparent per-user pricing and a drag-and-drop website builder — sophisticated enough for conference veterans, expensive for small teams.

Event Planning & Management Registration & Ticketing Paid

Swoogo is stronger on transparent registration and integration positioning for mid-market and enterprise teams that want clearer pricing logic.

Whova

Conference-focused all-in-one platform known for strong attendee networking, sponsor visibility, and time-saving event operations.

Event Planning & Management Lead Retrieval Paid

Whova leans harder into attendee engagement, networking, and mobile-app experience than Sweap's more operations-first approach.

RSVPify

A polished event registration and ticketing platform with drag-and-drop seating charts, QR check-in, and industry-low ticketing fees — genuinely usable free tier, but non-ticketed business plans escalate fast.

Registration & Ticketing Freemium

RSVPify is a lighter-weight and more accessible option for teams centered on RSVP, guest management, and check-in rather than a broader event-program platform.

Questions to Ask the Vendor

1
What is the exact all-in cost for our expected registration volume once we exceed the annual allowance on Growth, Complete, or Enterprise?
2
Which HubSpot and Salesforce fields sync natively, and what requires API or middleware work?
3
How does onsite check-in behave if venue connectivity drops during guest arrival?
4
Which branding controls are standard versus paid add-ons for sender domains, custom domains, and templates?
5
What data retention, deletion, and DPA terms apply to guest records after an event ends?
6
What onboarding scope, support SLA, and response-time commitments come with each paid plan?

How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

Suggest a correction →