TRACE

TRACE is one of the clearest event-specific carbon measurement options because it is built around the messy realities of event suppliers, travel, waste, and reporting. It is a better fit for agencies and professional event teams than generic sustainability software, but it still depends on good data collection across the supply chain.

Paid plans from GBP 1,400/year plus VAT; Essentials and Professional tiers publicly listed
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Tool Nutrition Label
Founded 2022
Headquarters United Kingdom
Company Size Small team within isla
Funding Operated by isla, the event industry sustainability body
Pricing Model Annual subscription for event carbon and waste measurement, with tiered support and reporting capabilities
Free Trial Demo available; no public free plan
Contract Annual subscription; bespoke support available
Attendee Capacity Not priced by attendee count in public materials; designed to measure live, hybrid, and digital event footprints
Mobile App No attendee app; web-based measurement workflow
Offline Capability No
Data & Compliance Cloud-hosted platform; confirm data hosting, processor, and assurance requirements with isla
Expertise Level Intermediate
Event Types
ConferencesCorporate EventsExhibitionsHybrid EventsDigital EventsAgency Portfolios
Support Channels
Knowledge BaseVideo tutorialsTemplatesTRACE team trainingBespoke support
Best For
  • + Event agencies and in-house teams that need carbon and waste reports for live, hybrid, and digital events
  • + Organizations that want event-specific measurement rather than generic corporate carbon accounting
  • + Teams trying to compare event footprints across suppliers, venues, travel, production, and waste streams
  • + Planners who need practical reduction tips and stakeholder-ready reporting
Not For
  • Teams looking for registration, ticketing, agenda, or attendee-management software
  • Small one-off events that only need a quick free calculator
  • Organizations that cannot collect reliable supplier, travel, energy, material, and waste data
  • Companies needing full enterprise ESG reporting across all business operations
Key Capabilities
Capture emissions and waste data for live, hybrid, and digital events
Generate real-time impact reports for clients, stakeholders, and internal teams
Break down event footprints across major activity areas and emissions scopes
Invite suppliers to contribute data directly and improve measurement accuracy
Use templates, guidance, training, and support to make event measurement repeatable
Identify reduction opportunities and financial savings across the event supply chain
Honest Limitations

Data Collection Still Takes Work

TRACE simplifies measurement, but organizers still need suppliers, venues, travel partners, and internal teams to provide usable activity data.

Not Corporate ESG Software

It is focused on events. Companies still need broader systems for organization-wide ESG, risk, and regulatory reporting.

Paid Annual Commitment

Public pricing starts at an annual subscription level, so occasional small events may find it too heavy.

Integrations Are Not The Main Story

Public materials emphasize measurement workflows, supplier templates, and reporting rather than deep native integrations with event platforms.

Assurance Needs Should Be Confirmed

TRACE references standards-aligned and audit-ready data, but buyers should confirm assurance, methodology, and reporting requirements for their stakeholders.

Pricing Breakdown
Plan Price Details
Essentials From GBP 1,400/year plus VAT Entry annual plan for event carbon and waste measurement with support resources.
Professional From GBP 2,600/year plus VAT Higher annual tier for teams needing more advanced measurement, reporting, and support.
Bespoke Support Custom Training, implementation, and decarbonization support vary by organization and event portfolio.

Hidden Costs to Watch

  • ! Supplier coordination and internal data collection require time even when software is in place.
  • ! Complex events may need training, consultancy, or bespoke support.
  • ! Teams may still need separate corporate ESG or carbon accounting software.

TRACE by isla gives event teams a more practical way to measure carbon and waste than a generic spreadsheet. It is built for the event supply chain, where venue, travel, catering, production, materials, freight, and waste data all need to come together.

The product is most useful when sustainability reporting is a repeated requirement. For a one-off event, it may be more process than you need; for agencies and corporate programs, it can turn measurement into a repeatable operating habit.

Comparing this with other event tools?

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Questions to Ask the Vendor
  1. 1
    Which event activity categories, emissions factors, and waste streams are included in our plan?
  2. 2
    How should suppliers submit data, and what happens when estimates are incomplete?
  3. 3
    Which standards, scopes, and methodology documents can we share with clients or auditors?
  4. 4
    Can event-level outputs feed our corporate ESG or carbon accounting platform?
  5. 5
    What training or bespoke support is included for agencies measuring multiple events?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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