Bettermode (formerly Tribe)

Bettermode is useful when the event need is not a one-day agenda app but an owned community before and after the event. It can support member discussion, Q&A, events, polls, and content hubs, but it should not be evaluated as a conference app, ticketing system, or onsite event platform.

Starter from $399/month, Growth from $1,500/month, Premium is contact-for-pricing
Visit Bettermode (formerly Tribe) →
Tool Nutrition Label
Founded Formerly Tribe; public founding details vary after the Bettermode rebrand
Headquarters Toronto, Canada is listed on public company profiles
Company Size Small private SaaS company; exact current headcount should be confirmed
Funding Privately held; public funding history not clearly disclosed
Pricing Model Monthly or annual community platform subscription by members, collaborators, features, and enterprise requirements
Free Trial No current self-serve free plan found on official pricing; older review profiles may be stale
Contract Self-serve paid tiers plus custom enterprise billing on Premium
Attendee Capacity Starter lists up to 10,000 members, Growth up to 25,000, and Premium up to 100,000 members with overages
Mobile App No dedicated event app found; communities are primarily web-based
Offline Capability No
Data & Compliance Official pricing lists US / EU data residency
Expertise Level Intermediate
Event Types
Customer CommunitiesMember CommunitiesProduct CommunitiesDeveloper CommunitiesVirtual Community EventsUser Groups
Key Integrations
Zapier (Zapier) HubSpot (Native) Salesforce (Native) Bettermode API and webhooks (API) Slack (Native)
Support Channels
Community supportChat and email supportOnboarding supportMigration support add-onCustomer success manager on Premium
Best For
  • + Brands that want an owned customer or member community around events
  • + User groups, developer communities, and product communities that host recurring digital events
  • + Teams that need discussion spaces, Q&A, polls, CMS pages, moderation, and analytics
  • + SaaS companies that want community data connected to customer systems
Not For
  • One-off conferences that need registration, check-in, badges, agenda apps, or lead retrieval
  • Organizations looking for a low-cost community platform
  • Teams that need a native mobile event app
  • Planners who need venue operations, catering, or seating workflows
Key Capabilities
Build branded community spaces with discussions, Q&A, events, polls, private spaces, member profiles, and directories
Customize pages, design, domain, branding, content models, and community structure
Use moderation, notifications, email digests, search, analytics, SEO, and AI spam detection
Connect community workflows to Zapier, HubSpot, Salesforce, Slack, analytics, and API/webhook automations
Use higher tiers for Ask AI, federated search, OAuth2, SAML, JWT, audit log, SOC 2, uptime SLA, and customer success
Support community-led event continuity before and after live programs
Honest Limitations

Not Event Management Software

Bettermode does not replace registration, ticketing, onsite check-in, room scheduling, or mobile conference apps.

Price Jump From Lightweight Tools

Current official pricing starts at $399/month, with Growth at $1,500/month.

Rebrand Confusion

Older Tribe and G2 references may show stale plan names or free pricing that no longer matches official pricing.

Native Mobile Gap

Reviewers and category summaries commonly mention a web-first experience rather than a dedicated event mobile app.

Setup Requires Community Strategy

A community only works if ownership, moderation, content, member onboarding, and engagement loops are planned.

Pricing Breakdown
Plan Price Details
Starter $399/month Up to 10,000 members, 5 collaborators, custom domain, basic analytics, core apps, private messaging, social login, and chat/email support
Growth $1,500/month Up to 25,000 members, 10 collaborators, Ask AI, federated search, API, webhooks, sandbox, activity log, onboarding, migration support, and OAuth2
Premium Contact for pricing Up to 100,000 members with overages, 20 collaborators, audit log, SOC 2, JWT, SAML, CSM, uptime SLA, and legal/security review

Hidden Costs to Watch

  • ! Migration, implementation, moderation, content production, and community management labor
  • ! Overages for members or collaborators
  • ! Enterprise security, SSO, data residency, and custom billing requirements

Bettermode is the current product behind the old Tribe listing. It belongs in an event stack when the goal is an owned community that keeps working between live programs.

It should not be mistaken for an event app. Use it for member discussion and customer engagement, then pair it with dedicated event tools for registration, check-in, agendas, and onsite operations.

Comparing this with other event tools?

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Questions to Ask the Vendor
  1. 1
    Which current Bettermode plan maps to our member count, collaborator count, SSO, API, and security needs?
  2. 2
    How will we migrate content and members from an existing Tribe, forum, Slack, or Facebook community?
  3. 3
    What data residency, SOC 2, GDPR, CCPA, audit log, and SSO features are included?
  4. 4
    Can community events, Q&A, and member data connect to our CRM?
  5. 5
    Who on our team will own moderation, content, member onboarding, and analytics?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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