Wild Apricot

Wild Apricot is a practical fit when events are one part of a membership operation. It is strongest for nonprofits, clubs, and associations that need renewals, member records, email, payments, and event registration in one affordable system, but it is not a dedicated conference platform.

Free plan and paid contact-based plans; GetApp lists starting price around $63/month
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Tool Nutrition Label
Founded 2001
Headquarters Toronto, Ontario, Canada
Company Size 51-200 employees on LinkedIn; part of Personify family since 2017
Funding Privately held; acquired by Personify in 2017
Pricing Model Contact-count membership SaaS with all core features available across paid packages
Free Trial Free plan and free trial available
Contract Self-serve subscription; multi-chapter and larger organization terms should be confirmed
Attendee Capacity Not attendee-priced; contact database limits drive plan selection
Mobile App Admin and attendee/member workflows are available through web/mobile-friendly experiences; confirm current app needs
Offline Capability No
Data & Compliance Cloud software; specific hosting region should be confirmed for compliance reviews
Expertise Level Beginner
Event Types
Association EventsClub EventsNonprofit EventsMember MeetingsClassesFundraisers
Key Integrations
WildApricot Payments (Native) Website Builder (Native) Email (Native) API (API)
Support Channels
In-house supportHelp centerFree trial onboardingCommunity and training resources
Best For
  • + Small and midsize associations managing members and events together
  • + Clubs and nonprofits with recurring dues, event registrations, and email updates
  • + Volunteer-run teams that need browser-based administration
  • + Organizations that value one database over a specialized event stack
Not For
  • Large conferences needing complex agendas, exhibitors, badges, and onsite logistics
  • Teams that need high-design event landing pages and marketing automation
  • Organizations with strict data residency requirements that need published hosting details
  • Groups frustrated by contact-count pricing jumps
Key Capabilities
Maintain a member/contact database with renewals, levels, and self-service profiles
Create event listings, registration forms, waitlists, emails, and attendee check-in workflows
Accept online payments for dues, donations, and event registrations
Build a public website and member-only pages connected to the database
Send member emails and manage basic communications from the same system
Use reports and exports to understand membership and event activity
Honest Limitations

Membership First

Event tools are useful but designed around member operations, not complex conference production.

Formatting Complaints

Review sites repeatedly mention page and email formatting as less flexible than modern marketing builders.

Plan Jumps

Pricing scales by contact count, so organizations with large inactive databases should model the real tier.

Limited Public Hosting Detail

Public pages do not make data residency obvious enough for regulated buyers.

Not An Onsite Suite

Badge printing, exhibitor logistics, session scanning, and sponsor workflows require other tools.

Pricing Breakdown
Plan Price Details
Free Free Entry option for very small organizations; confirm current contact and feature limits
Paid Contact-Based Plans Starting around $63/month on GetApp Plans scale by database/contact count; WildApricot says packages include the same core features
Multi-Chapter Custom Available for organizations with multiple chapters or branches

Cost at Common Event Sizes

100
attendees
Usually driven by contact count, not event attendance
Works well when attendees are already members
500
attendees
Model database size and payment fees
Check whether event registrants become contacts
1000
attendees
May require a higher contact tier or a different event platform
Validate registration and email performance

Hidden Costs to Watch

  • ! Payment processing fees
  • ! Higher subscription tiers as total contacts grow
  • ! Staff time to migrate member data and clean inactive contacts
  • ! Possible design work if website or email formatting needs polish

Wild Apricot is best understood as membership software with useful event registration, not event software with membership attached. That distinction matters for clubs, associations, and nonprofits that want one database for dues, emails, payments, and member events.

If the event program is becoming a full conference operation, compare it against dedicated registration and onsite tools before committing.

Comparing this with other event tools?

Get a shortlist of the best-fit options for your event workflow.

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Questions to Ask the Vendor
  1. 1
    Which contact tier will our active members, lapsed members, donors, and event guests put us in?
  2. 2
    Do all paid tiers include the event, website, payments, email, and member portal features we need?
  3. 3
    Where is our member and payment data hosted, and what security documentation is available?
  4. 4
    How do event guests, waitlists, refunds, and member-only pricing work?
  5. 5
    Can we export all member, event, payment, and email data if we leave?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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