Eventbrite

Eventbrite is still one of the easiest ways to launch a public event and get discovered by people who were not already on your list. That discovery engine is the reason many organizers tolerate the fee structure. If you already own your audience and mostly need branded registration, the economics get painful fast.

Free to publish → 3.7% + $1.79 per ticket + 2.9% per order → Pro from $15/month
Visit Eventbrite →
Tool Nutrition Label
Founded 2006
Headquarters San Francisco, CA
Company Size 700–1,000 employees
Funding Previously public; acquired by Bending Spoons in March 2026
Pricing Model Pay-as-you-go ticketing fees plus optional marketing-email subscription
Free Trial No trial needed — free to publish and free events have no ticketing fees
Contract Self-serve; no contract by default
Attendee Capacity Broad self-serve range from small local events to large paid public events
Mobile App Yes — Eventbrite attendee app plus Organizer app for check-in, onsite sales, and event management
Offline Capability No
Data & Compliance Global platform; exact hosting-region controls are not public self-serve purchase criteria
Expertise Level Beginner
Event Types
ConcertsClassesCommunity EventsFundraisersFestivalsConferencesOnline Events
Key Integrations
Salesforce (Native) Google Analytics (Native) WordPress (Native) Jotform (Native) Organizer API (API)
Support Channels
Help CenterEmail24/7 Chat for paid eventsSales support for large events
Best For
  • + Public ticketed events that benefit from marketplace discovery
  • + Community organizers who want a fast self-serve launch without enterprise setup
  • + Creators who value built-in promotion, reminders, and attendee checkout convenience
  • + Teams running free events that want simple registration and check-in at zero ticketing cost
Not For
  • Low-margin paid events where ticket fees materially hurt conversion
  • Enterprise conferences needing deep registration logic, heavy branding control, or complex approvals
  • Organizations that already own demand and want lower-cost registration on their own site
  • Teams that need strong multi-system data sync and full event-program governance
Key Capabilities
Publish events quickly and surface them inside one of the largest event-discovery marketplaces
Create custom event pages, ticket types, add-ons, promo codes, and basic registration forms without technical help
Run attendee reminders, waitlists, and checkout flows from a single organizer dashboard
Use the Organizer app for mobile check-in, at-the-door sales, and onsite guest-list management
Promote events with built-in email tools, smart audiences, and optional ads
Collect payments securely and access pre-event payouts on supported plans
Honest Limitations

Fee Load Is The Real Price

The self-serve entry point is attractive, but paid-ticket economics stack up quickly once you absorb fees or sell lower-priced tickets.

Customization Is Good, Not Great

For public events, the templates are enough. For polished conference registration or highly branded enterprise experiences, the flexibility is shallow.

Marketplace Benefit Is Situational

Eventbrite is strongest when discovery matters. If your audience already comes directly to you, you may be paying premium fees for a channel you do not need.

Operational Depth Has Limits

Compared with conference platforms, attendee segmentation, sponsor workflows, and enterprise data governance are lighter.

Reviewers Still Flag Fees And Support Friction

Recent Capterra and G2 feedback continues to praise ease of use while complaining about cost, limited customization, and support pain during exceptions.

Pricing Breakdown
Plan Price Details
Free Events $0 No ticketing fees for free events
Paid Events 3.7% + $1.79 per ticket Plus 2.9% payment processing fee per order; buyers pay by default unless the organizer absorbs fees
Eventbrite Pro From $15/month Adds higher daily marketing-email limits

Cost at Common Event Sizes

100
attendees
~$343.40
$25 ticket example if organizer absorbs fees: about $271 service fees + about $72.40 processing
500
attendees
~$1717.00
Same $25 ticket example at 500 paid attendees
1000
attendees
~$3434.00
Same $25 ticket example at 1,000 paid attendees

Hidden Costs to Watch

  • ! If the organizer chooses to absorb fees, margins compress quickly on low-price tickets
  • ! Eventbrite Ads and external social ad spend are separate
  • ! Large-event support and strategic help run through a sales motion, not base self-serve pricing

Eventbrite remains the default answer for organizers who need to get a paid public event live quickly and want help finding buyers beyond their own list. The core advantage is not just checkout or ticket scanning. It is the combination of marketplace reach, built-in promotion, and a familiar attendee buying experience that lowers the friction of launching something fast.

That advantage comes at a cost. Once paid-ticket fees enter the picture, Eventbrite can become noticeably more expensive than registration-first alternatives like RegFox or Ticket Tailor, especially if your audience already comes directly to your website or email list. In that scenario, you are effectively paying for discovery and convenience rather than pure transaction efficiency.

For free events, workshops, community meetups, and public-facing paid programs, Eventbrite is still one of the easiest tools to justify. For enterprise conferences or tightly branded events where registration is only one piece of a larger operational stack, it is usually better treated as the lightweight option rather than the end-state platform.

Comparing this with other event tools?

Get a shortlist of the best-fit options for your event workflow.

Compare My Options
Questions to Ask the Vendor
  1. 1
    At our expected volume, what support level and payout terms apply without moving into a large-event sales contract?
  2. 2
    Which marketing features require Eventbrite Pro or separate ad spend?
  3. 3
    What attendee, buyer, and onsite check-in data can we export cleanly without manual report stitching?
  4. 4
    Which integrations are maintained natively versus marketplace connectors or API work?
  5. 5
    If we absorb fees instead of passing them to attendees, what will net revenue look like at our average ticket price?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

Suggest a correction →