b2match

b2match is one of the strongest purpose-built platforms for B2B networking events, especially when structured 1:1 meetings, company profiles, and marketplace-style discovery matter more than flashy attendee engagement. It covers much more of the event lifecycle than lighter matchmaking tools, but the tradeoff is a sales-led buying process, opaque pricing, and a long list of gated add-ons.

Networking & Engagement Registration & Ticketing AI Paid

Custom quote; public starting point listed from EUR1,500 one-time

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Tool Nutrition Label

Founded 2013 (idea originated in 2005)

Headquarters Vienna, Austria; second office in Zagreb, Croatia

Company Size 40+ employees

Funding Private company; funding not publicly disclosed

Pricing Model Single-event or 12-month multi-event license priced by tier, participant package, and add-ons

Free Trial Free demo and trial event available through sales

Contract Single-event or annual multi-event license; not auto-renewing

Attendee Capacity Packages for up to 100, 200, 500, 1,000, and 1,000+ participants

Mobile App Yes - participant mobile app plus iOS/Android check-in app; white-label apps available as an add-on

Offline Capability No

Data & Compliance EU-hosted on Google Cloud; GDPR/DSGVO compliant; official site also states ISO certified

Expertise Level Intermediate

Event Types

B2B conferencesBrokerage eventsTrade showsHybrid summitsVirtual networking eventsInnovation communities

Key Integrations

Stripe (Native) Eventbrite (Native) Google Analytics (Native) Public API (API) Zapier (Zapier)

Support Channels

ChatEmailHelp CenterPhone

Best For

+ Trade associations, chambers, and public-sector brokerage events built around scheduled 1:1 meetings
+ Conference teams that need company profiles, participant matching, and opportunity marketplaces in one platform
+ Hybrid or in-person events that also need organizer check-in and participant mobile support
+ Multi-event programs or communities that want to reuse participant pools over a 12-month license

Not For

− Small, simple events that need transparent self-serve pricing and quick setup
− Teams that prioritize audience engagement layers like Q&A and polling over structured matchmaking
− Buyers expecting deep CRM/API access on lower tiers without add-ons
− Planners who want ticketing and registration without a sales cycle

Key Capabilities

✓ Build participant and organization profiles with searchable business interests and areas of activity

✓ Drive 1:1 meetings through matchmaking, marketplace opportunities, meeting blocks, and table/location logic

✓ Run registration, agenda, ticketing, communication, surveys, and reporting from one platform

✓ Support in-person, hybrid, and virtual meetings with integrated video options

✓ Give attendees mobile access to schedules, messages, meeting requests, and recommendations

✓ Track registrations, meetings, feedback, and exports for follow-up and reporting

Honest Limitations

Opaque pricing

Public pricing is incomplete, so buyers have to talk to sales before they can budget confidently.

Add-on sprawl

Ticketing, payments, AI recommendations, API, Zapier, SSO, exhibitor tools, and white-label mobile can all be gated.

Sales-led setup

This is not a lightweight self-serve tool for one-off events.

Integration depth varies by tier

The platform advertises integrations, but many are plan- or add-on-dependent.

More platform than some teams need

If you do not need structured B2B matchmaking, simpler event tools will be faster to launch.

Pricing Breakdown

Plan	Price	Details
Starter	Custom quote	Core registration, website, agenda, messaging, and meeting-management entry tier
Basic	From EUR1,500 one-time	Public starting point listed by Capterra; actual scope depends on participant package and configuration
Professional	Custom quote	Higher-tier plan with broader configuration and add-on access
Professional plus	Custom quote	Most feature-complete standard event plan
Communities	Custom quote	365-day community platform with onboarding and dedicated customer success
Custom solutions	Custom quote	High-volume or enterprise use cases with deeper customization

Hidden Costs to Watch

! Participant package size directly affects pricing and is sold in package bands
! Many advanced features are add-ons, including ticketing/payment components, AI matchmaking, API, Zapier, CRM integrations, SSO, and white-label app options
! Extra consulting/support hours can be purchased beyond included onboarding
! Renewals are negotiated rather than automatic

b2match stands out because it is built around the mechanics of B2B networking rather than around generic attendee engagement. If your event success depends on high-quality 1:1 meetings, company profiles, marketplace-style discovery, and structured brokerage workflows, it is operating in its strongest lane.

It is also broader than many networking-first tools. The platform stretches from registration and agenda management through messaging, check-in, reporting, and mobile access, which makes it more compelling for teams that want fewer system handoffs across a hybrid or in-person event.

The main friction is procurement, not capability. Pricing is mostly hidden behind a sales process, participant-package math is not exposed cleanly, and many of the features sophisticated teams will care about most are positioned as tier-based add-ons.

Shortlist b2match if you run trade associations, chamber events, public-sector brokerage programs, or conference formats where structured introductions are the product. Look elsewhere if you need a lightweight self-serve tool, highly transparent pricing, or a conference app centered more on audience interaction than B2B matchmaking.

Comparing this with other event tools?

Get a shortlist of the best-fit options for your event workflow.

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Pairs Well With

Eventbrite

Mass-market ticketing and event marketing platform with unmatched discovery reach, fast setup, and fee-heavy economics for paid events.

Registration & Ticketing Event Marketing Freemium

When you want broader public ticket discovery and then use b2match for networking depth

Slido

A polished Q&A and polling layer for conferences, webinars, and hybrid sessions, though the best features skew toward paid annual or enterprise use.

Audience Response & Polling Freemium

When session Q&A and live audience interaction matter more than b2match's native engagement stack

Mailchimp

A dependable email marketing workhorse for invite flows and post-event nurture, but one that gets more expensive as contacts pile up and automation needs mature.

Event Marketing Freemium

When you need stronger event marketing and nurture workflows before registrations convert

Alternatives

Brella

Networking-first event platform built around AI matchmaking, meetings, sponsor ROI, and integration into broader event stacks.

AI Networking & Engagement Paid

Lighter and more focused on networking simplicity for event teams that do not need as much platform breadth

Swapcard

Revenue-first event platform for exhibitions and conferences, built around annual subscriptions, exhibitor outcomes, networking, and event intelligence.

AI Event Planning & Management Paid

Broader expo and event-app ecosystem with strong exhibitor and attendee experience tooling

Whova

Conference-focused all-in-one platform known for strong attendee networking, sponsor visibility, and time-saving event operations.

Event Planning & Management Lead Retrieval Paid

Stronger all-in-one conference app feel for organizers prioritizing attendee engagement and adoption

Grip

AI-powered event matchmaking platform using 16+ algorithms for smart networking — the gold standard for large B2B trade shows, but enterprise pricing and long implementation make it overkill for smaller events.

AI Networking & Engagement Paid

More enterprise-grade AI matchmaking for very large hosted-buyer and high-volume networking programs

Questions to Ask the Vendor

1
Which plan and add-ons are required to match our event format: in-person, hybrid, or virtual?
2
What integrations are included natively in our quoted tier versus sold separately?
3
How is AI matchmaking configured, and what data does it require to produce useful recommendations?
4
What attendee, meeting, and exhibitor data can we export without using the public API?
5
What implementation and support model is included during launch week and on-site event days?

How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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