Cluetivity

Cluetivity is a strong option for repeat operators who want branded outdoor team experiences with AR puzzles, live control, and large-group scale. It is less attractive for buyers who want browser-native engagement, attendee-phone-only play, or simple one-off event pricing with no hardware overhead.

EUR990/year EDU -> EUR1,990/year small-city license -> EUR3,990+/year large-city license -> EUR4,990+ custom game development
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Tool Nutrition Label
Founded 2010
Headquarters Berlin, Germany
Company Size 11-50 employees
Funding Privately held; no major public funding disclosed
Pricing Model Annual city or territory licensing plus custom game upsells
Free Trial Free demoset with one pre-configured iPad, one ActionPack, online training, and 14 days of access
Contract Annual license; renewals can shift based on estimated revenue
Attendee Capacity 2 to 2,000+ players
Mobile App Yes - gameplay is iPad-first through Cluetivity apps, with web-based editor and operator tooling
Offline Capability Yes
Data & Compliance Germany/EU-based company; privacy language references GDPR and UK GDPR, but exact hosting location is not publicly specified
Expertise Level Intermediate
Event Types
Team BuildingCorporate EventsCity ActivationsTourismEducationResortsFamily Attractions
Support Channels
PhoneWhatsAppEmailHelp CenterOnline Training
Best For
  • + Team-building agencies that want a reusable outdoor activity they can sell repeatedly
  • + Escape rooms extending their business outdoors without opening another physical room
  • + Destinations, resorts, and tourism operators that want a branded interactive route
  • + Corporate planners running outdoor city, campus, or destination activations
Not For
  • One-off planners who do not want iPad logistics or device management
  • Teams that need transparent per-event pricing instead of annual territory licensing
  • Buyers expecting deep native integrations with the rest of their event stack
  • Events that must run entirely from attendees' own phones with minimal setup friction
Key Capabilities
Launch ready-made outdoor escape games and adapt them to a city, venue, or branded storyline
Customize routes, riddles, media tasks, and AR interactions without coding
Track live progress and team positions through the operator backend during active games
Run team-building formats for groups ranging from 2 to 2,000+ players
Deploy games in 16+ languages for tourism operators and multinational audiences
White-label the experience with logos, localized content, and corporate branding
Mix story-driven missions, mini-games, and real-world movement into one activation
Keep most gameplay running offline after team registration and map loading
Honest Limitations

You Still Need Operator-Managed Hardware

Cluetivity is built around iPad-first gameplay, and the company recommends starting with multiple iPad plus ActionPack sets. That adds setup friction compared with phone-first scavenger hunt tools.

Pricing Is License-Led, Not Event-Led

Public pricing is built around annual city or venue licenses, not easy one-off event packages. That makes first-purchase budgeting less intuitive for occasional planners.

Integrations Are Not A Public Strength

Official materials focus on games, customization, and live operations rather than native integrations, Zapier flows, or a public API ecosystem.

Offline Play Has Caveats

Most games can continue offline after registration, but setup still needs connectivity and some newer multiplayer features require a live connection.

The Economics Favor Repeat Use

Cluetivity gets more compelling when an operator reuses the license across many events. Buyers planning a single annual activation may find lighter tools easier to justify.

Pricing Breakdown
Plan Price Details
EDU License EUR990/year Non-commercial education and nonprofit licensing
Small City License EUR1,990/year Commercial city license for areas up to 50,000 inhabitants
Medium City License EUR2,990/year Commercial city license for areas from 50,000 to 300,000 inhabitants
Large City License EUR3,990/year Commercial city license for areas above 300,000 inhabitants
Custom Game Development EUR4,990+ Tailored game creation for a specific business, venue, or storyline

Cost at Common Event Sizes

100
attendees
From EUR1,990 total (~EUR19.90/attendee)
Assumes one 100-person event using the smallest published commercial city license with no custom game work or added hardware costs.
500
attendees
From EUR1,990 total (~EUR3.98/attendee)
The economics improve when the same license is reused across multiple events, but hardware and territory needs can still raise real spend.
1000
attendees
From EUR1,990 total (~EUR1.99/attendee)
The published license floor stays the same, but large activations may need more devices, more support, and a bigger territory or custom scope.

Hidden Costs to Watch

  • ! You may need to buy or source several iPads if you want multiple teams playing at once
  • ! ActionPack sets are not optional if you want the full branded and immersive game experience
  • ! Cellular data or reliable connectivity may still matter for setup, map loading, live tracking, and some multiplayer features
  • ! Custom game work sits on top of the base license rather than replacing it
  • ! Renewal pricing can shift based on estimated revenue after the initial fixed license period

Cluetivity works more like a licensed outdoor game operation than a lightweight event app. Operators use Cluetivity’s iPad-first apps, ready-made storylines, and web-based editor to run branded escape-game style experiences with GPS movement, AR puzzles, and live team tracking across cities, campuses, resorts, and attractions.

That model makes the platform more attractive for repeat operators than for occasional planners. The flat annual license can become cost-effective when you run many activations, but it is harder to justify if you only need one annual scavenger hunt and do not want to manage devices, props, or route setup.

Choose Cluetivity when the game itself is the headline experience and you want more immersion than a typical phone-first scavenger hunt tool can offer. If your priority is simple attendee participation from personal phones, lighter-weight tools like Goosechase or broader event apps like EventMobi will usually be easier to deploy.

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Questions to Ask the Vendor
  1. 1
    How is renewal pricing calculated after the first year, and what revenue assumptions go into the published 15% cap?
  2. 2
    What hardware package do you recommend for a 100-person, 500-person, and 1000-person corporate activation?
  3. 3
    Which support channels are available during a live event, and what response times should planners expect?
  4. 4
    What attendee, location, and gameplay data is stored, where is it hosted, and how long is it retained?
  5. 5
    What integrations or export options exist today for registration systems, CRMs, or post-event reporting?
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