Zenus

Zenus is a specialized analytics layer for physical experiences where footfall, dwell time, demographics, energy, and booth engagement matter. It can produce sponsor and exhibitor evidence that ordinary event platforms miss, but privacy review, signage, and stakeholder alignment are essential.

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Tool Nutrition Label
Founded 2015
Headquarters Austin, TX
Company Size 11-50 employees based on LinkedIn profile; Crunchbase ranges vary
Funding Privately held venture-backed company; Crunchbase lists venture funding and L-Stone Capital
Pricing Model Project or enterprise pricing based on sensors, locations, analytics scope, event duration, and reporting needs
Free Trial No public self-serve free trial; demo-led sales
Contract Project or enterprise contract typical
Attendee Capacity Not attendee-registration based; capacity depends on monitored spaces, sensors, traffic volume, and reporting scope
Mobile App No attendee app required; analytics are collected through deployed sensors and dashboards
Offline Capability No
Data & Compliance Zenus says visual data is processed into anonymized aggregate statistics; confirm hosting, retention, and legal basis for each deployment
Expertise Level Advanced
Event Types
Trade ShowsExhibitionsSponsor ActivationsCorporate EventsRetail ActivationsConferencesExperiential Marketing
Key Integrations
Zenus dashboard (Native) Zenus sensors (Native) API (API)
Support Channels
Sales and demoImplementation supportPrivacy guidelinesService-level agreementCustomer reporting
Best For
  • + Trade show organizers measuring aisle, booth, sponsor, and session engagement
  • + Exhibitors and experiential marketers that need footfall, dwell time, and engagement evidence
  • + Events where anonymized aggregate behavioral analytics can improve layout, programming, and sponsor ROI
  • + Teams prepared to handle privacy notices, legal review, and onsite deployment
Not For
  • Events that cannot use cameras or facial analysis due to policy, attendee trust, or jurisdictional constraints
  • Teams that only need registration counts or badge scan reports
  • Planners without time to manage sensor placement, signage, and analytics interpretation
  • Organizations needing transparent self-serve pricing
Key Capabilities
Measure impressions, dwell time, demographics, and positive sentiment from physical environments
Use on-device or sensor-based AI to generate aggregate behavioral analytics
Support event organizers, exhibitors, retail activations, and sponsor ROI reporting
Provide dashboards, reports, benchmarks, and API options for interactive analytics
Deploy small sensors with short setup time according to public company materials
Publish privacy guidance separating anonymized facial analysis from opt-in facial recognition
Honest Limitations

Privacy Sensitivity

Even anonymized facial analysis can raise attendee trust, notice, legal, and procurement concerns.

Custom Pricing

Public pages do not show a standard price card, so cost requires scoping.

Deployment Work

Sensor placement, signage, network readiness, event maps, and reporting goals must be planned in advance.

Not a Full Event Platform

Zenus measures physical engagement but does not replace registration, mobile apps, agenda, or lead retrieval systems.

Metrics Need Context

Dwell time and sentiment are useful signals, but teams still need business goals and qualitative interpretation.

Pricing Breakdown
Plan Price Details
Event or Booth Analytics Custom quote Sensors, dashboards, reports, and analytics scoped by monitored areas, event duration, and reporting requirements
Enterprise or Partner Deployment Custom quote Broader deployment, API access, benchmarks, privacy review, and support for repeat programs or channel partners

Hidden Costs to Watch

  • ! Legal review, privacy signage, stakeholder communications, and procurement review can take time
  • ! Onsite setup, power, network planning, and sensor placement may require event operations support
  • ! Analytics interpretation and sponsor reporting may require custom work

Zenus is for teams that need to understand what happens in physical event spaces beyond check-ins and badge scans. It can make booth traffic, dwell time, and engagement visible for sponsors and organizers.

Use it carefully. Privacy communication and legal review are part of the implementation, not an afterthought.

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Questions to Ask the Vendor
  1. 1
    Does our use case involve facial analysis only, or any facial recognition or identifiable data?
  2. 2
    What attendee notice, signage, consent, and privacy language does Zenus recommend for our jurisdiction?
  3. 3
    What visual data is stored, transmitted, deleted, or converted into aggregate statistics?
  4. 4
    How many sensors are required for our floor plan, booths, sessions, or activations?
  5. 5
    How will sponsor ROI reports combine Zenus metrics with badge scans, sales leads, or survey feedback?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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