Guidebook

Guidebook is a strong choice when planners need a polished mobile event app without building custom software. It is especially useful for agendas, maps, push updates, sponsor content, and campus-style recurring programs. Budget-sensitive teams should confirm publishing, branding, attendee caps, and integration needs before assuming the lowest plan is enough.

Guidebook references app plans from $3,750 in its 2026 event app pricing guide; current plans require a quote for exact package fit
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Tool Nutrition Label
Founded 2011
Headquarters San Francisco, CA
Company Size 51-200 employees
Funding Privately held
Pricing Model Per-event and multi-event app plans with small-event attendee caps and quote-based upgrades
Free Trial Free trial or build access may be available; paid publishing depends on plan
Contract Per-event and annual options; nonprofit discount publicly referenced
Attendee Capacity Small Event plan is capped at 200 attendees; Event, Year-Round, and Unlimited plans do not publish attendee caps
Mobile App Yes - iOS and Android app experiences, with web access for attendees
Offline Capability No
Data & Compliance Cloud-hosted platform; public pricing pages do not expose selectable hosting regions
Expertise Level Beginner
Event Types
ConferencesAssociationsCampus EventsCorporate EventsInternal MeetingsOrientation ProgramsMulti-Day Events
Key Integrations
Open API (API) Zapier (Zapier) Social Media Integrations (Native)
Support Channels
Help centerSupport teamBasic support on all plansDedicated account manager on Event, Year-Round, and Unlimited plans
Best For
  • + Conferences and campus programs replacing printed programs with a mobile guide
  • + Teams that need real-time schedule updates and push notifications
  • + Organizations running repeat events that can reuse app structure
  • + Nontechnical planners who need a no-code builder with support
Not For
  • Teams that only need registration or ticket checkout
  • Events requiring a deeply custom white-label app without sales involvement
  • Small events where a public schedule page is enough
  • Organizations that need all pricing and integration detail without a quote conversation
Key Capabilities
Build event mobile apps and web experiences without code
Publish agendas, speaker profiles, sponsors, maps, documents, FAQs, and custom pages
Send attendee updates through push notifications and real-time content changes
Support engagement tools such as challenges, social features, and feedback workflows
Manage check-in, sign-ups, analytics, and content visibility depending on plan
Use API or Zapier paths when event data needs to connect with other systems
Honest Limitations

Pricing Still Needs Scoping

Guidebook describes transparent plans, but final fit still depends on event count, attendee caps, branding, integrations, and white-label needs.

Small Event Cap

The Small Event plan has a 200-attendee cap, so growing events may need a higher package.

Setup Time For Large Programs

G2 reviewers praise usability but note initial setup can take time for complex or content-heavy events.

Not A Full Registration Suite

Guidebook can support event information and engagement, but dedicated registration and ticketing workflows may still be needed.

Advanced Branding Can Raise Cost

Standalone white-label app needs and custom branding requirements should be scoped explicitly.

Pricing Breakdown
Plan Price Details
Small Event Quote-based; capped at 200 attendees Entry option for smaller events that need a Guidebook-powered app experience
Event Quote-based; Guidebook's pricing guide references apps from $3,750 Primary professional event plan with no publicly stated attendee cap
Year-Round Custom quote For teams running recurring programs across a year
Unlimited Custom quote For higher-volume organizations that need multiple apps or events

Hidden Costs to Watch

  • ! White-label app upgrades, integrations, and custom branding can change the final quote
  • ! Internal labor is needed to load agenda, speaker, sponsor, map, and document content
  • ! Complex registration or CRM workflows may require a separate system

Guidebook is strongest when the event app is the attendee’s pocket guide: agenda, maps, updates, sponsors, documents, and notifications in one place. It is approachable for teams that want a professional app without custom development.

The buying decision is mostly about scope. Confirm event count, attendee caps, branding, integrations, and support level before comparing Guidebook against broader event platforms.

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Questions to Ask the Vendor
  1. 1
    Which plan covers our attendee count, number of events, and publishing model?
  2. 2
    What exactly is included in our quote for branding, support, check-in, analytics, and integrations?
  3. 3
    Do we need a Guidebook container app, branded space, or standalone white-label app?
  4. 4
    How long does app store review and content approval take for our publishing path?
  5. 5
    Which registration, CRM, or data systems can connect through API or Zapier?
How we research tools

We research each tool by reviewing official documentation, pricing pages, and user feedback from Trustpilot, G2, and Capterra. If something's out of date or inaccurate, use the link below to flag it.

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