Paperless Post

Paperless Post delivers the most design-forward digital invitations on the market, with partnerships with luxury brands like Kate Spade, Rifle Paper Co., and Oscar de la Renta. It's the go-to for anyone who wants their digital invite to feel like real stationery. However, the coin-based pricing is confusing and costs escalate quickly for premium designs at scale.

Free (basic designs) → Coins (pay-per-send) → Pro (~$250/yr)
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Tool Nutrition Label
Founded 2008
Headquarters New York, NY
Company Size 100–250 employees
Funding Venture-backed (~$32–47M raised; Series C led by August Capital)
Pricing Model Per guest (Coins) or annual subscription (Pro, tiered by guest count)
Free Trial No trial — free tier with basic designs; 25 free Coins on signup
Contract Pay-as-you-go (Coins) or Annual (Pro subscription)
Attendee Capacity Up to 15,000 guests per event
Mobile App Yes (iOS & Android) — free, ad-free; great for RSVP tracking & guest check-in; invitation creation on mobile is clunky
Offline Capability No
Data & Compliance US-based; GDPR compliant (EU/UK representative via VeraSafe); SOC 2, ISO 27001, PCI compliant
Expertise Level Beginner
Event Types
WeddingsBirthdaysBaby ShowersCorporate EventsGalasHoliday PartiesDinner PartiesHappy HoursFundraisers
Key Integrations
Google Calendar (Native) Apple Calendar (Native) Contacts Import (CSV / Address Book) (Native)
Support Channels
EmailHelp Center
Best For
  • + Social hosts sending elegant invitations for weddings, milestone birthdays, baby showers, and dinner parties
  • + Corporate event planners who need polished invitations with RSVP tracking
  • + Anyone who values design quality over feature depth
Not For
  • Budget-conscious planners with large guest lists — costs add up fast at 4–5 Coins/guest for premium designs
  • Events requiring ticketing, payments, or registration forms — this is not a registration platform
  • Teams needing deep integrations with CRMs, marketing tools, or event management platforms
  • Users who need robust mobile invitation creation tools
Key Capabilities
Send stationery-quality digital invitations via email or shareable link (Flyers)
Track RSVPs, opens, and deliveries in real-time with analytics dashboard
Check guests in at the door via mobile app
Broadcast messages to guest list segments
Customize with premium envelopes, liners, backdrops, stamps, and custom logos
Import guest lists from contacts or CSV
Honest Limitations

Confusing Pricing

The Coin system feels like a bait-and-switch — you design first, then learn the cost. Pricing is not transparent until you're invested in the design process.

Costs Escalate Fast

A premium card with extras runs 4–5 Coins/guest. 100 guests = $58–$115. That can cost more than a month of most software subscriptions.

Live URL Editing Gotcha

Changing your design after sending updates what guests already received — their existing email links show the new version.

Delivery Issues

Invitations sometimes land in spam/junk folders. Users report difficulty coordinating who has and hasn't received invites.

Mobile Creation Is Painful

The app is great for tracking but frustrating for building invitations. Users report it takes hours to send one invite on mobile.

No Ticketing or Payments

Purely invitations and RSVP — no registration forms, check-out flows, or payment processing.

Pricing Breakdown
Plan Price Details
25 Coins $12 $0.48/coin
100 Coins $25 $0.25/coin
200 Coins $46 $0.23/coin
300 Coins $57 $0.19/coin
450 Coins $77 $0.17/coin
600 Coins $96 $0.16/coin
1,000 Coins $140 $0.14/coin
Paperless Pro ~$250/yr Unlimited premium designs for up to 250 guests/year; higher tiers available

Cost at Common Event Sizes

100
attendees
~$77
Premium card w/ extras at ~4 Coins/guest → 400 Coins → 450 pack
500
attendees
~$280
2x 1,000 Coin packs
1000
attendees
~$560
4x 1,000 Coin packs

Hidden Costs to Watch

  • ! Each premium design element (envelope, liner, backdrop, logo, stamp) adds 1–2 Coins/guest on top of the base 2 Coins
  • ! Unused Coins don't expire but there are no refunds
  • ! Pro subscription auto-renews annually

Paperless Post is the premier digital invitation platform that brings the elegance of traditional paper stationery into the digital world. Founded in 2008 by siblings James and Alexa Hirschfeld, it has carved out a unique position by partnering with luxury brands like Kate Spade, Rifle Paper Co., and Oscar de la Renta to offer designs that genuinely stand apart from competitors.

The platform works on two tracks: Cards are sent via email with animated envelope-opening experiences and built-in RSVP tracking, while Flyers are shareable via link for more casual events. Both include guest list management, real-time delivery tracking, and broadcast messaging.

Where Paperless Post truly shines is design quality — these aren’t generic templates. The attention to typography, color palettes, and animation creates an experience that recipients actually enjoy opening. For weddings, galas, and milestone celebrations where the invitation sets the tone, few digital options come close.

The trade-off is pricing. The coin-based system means costs aren’t obvious upfront, and premium designs with customizations can run $0.50–$1.00+ per guest. For large events, the Paperless Pro subscription offers better economics, but the platform remains meaningfully more expensive than alternatives like Evite for casual gatherings.

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Questions to Ask the Vendor
  1. 1
    What's the actual per-guest cost for a fully customized premium Card at 500 guests — including envelope, liner, and backdrop?
  2. 2
    What percentage of invitations sent via email land in the primary inbox vs. spam/promotions tabs?
  3. 3
    Can I lock my invitation design after sending so guests always see the original version?
  4. 4
    What guest data is retained after an event ends, and can I export it?
  5. 5
    Is there an API or Zapier integration for syncing RSVPs with our CRM or event management platform?
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